If you’ve logged onto Instagram lately I’m sure you noticed a massive change – that the number of likes are no longer visible.
Removing likes from Instagram is one of the biggest changes to hit the platform, ever. So the big question now is how to use Instagram, post likes?
Instagram has been talking about removing likes from the platform since May 2019. They ran a trial in Canada and have now rolled out the test to more countries including Australia, Brazil, Ireland, Italy, Japan, and New Zealand!
With the changes you’ll still be able to see how many people liked your post but you’ll no longer be able to see the number of likes on other accounts.
Why did Instagram remove likes?
Instagram has said that they have removed the like count to help minimise mental health problems in the community. However, the update also tied in with a significant 19% drop in organic engagement across the platform.
Although mental health concerns may be part of the reason behind the move – I think it’s safe to assume that Instagram knew such a significant change in the algorithm would spark pushback and may have rolled out the changes to distract from any possible algorithm changes.
How should you be using Instagram now?
Although we can’t see the total like counts, they still count in the algorithm. So you should continue to like posts that you connect with. However the updated change now means that comments will become even more important as social proof.
If up until now your engagement strategy has relied heavily on liking posts, you’ll need to place a higher emphasis on comments.
With likes removed, and organic engagement on the decline, now is the perfect time to review your social media strategy. Expanding your activity on other platforms, as well as making sure you’re driving your social media followers off the platform and onto your own website and email lists is now more important than ever.