Why you need to be using Pinterest for your business

Use Pinterest for business

When you think of the leading social media platforms it's easy to overlook Pinterest. I know I certainly was guilty of that... Until I kept reading about how people were getting fantastic and unexpected results from Pinterest. So I decided put my detective hat on and looked into what the fuss was about.... and I found some pretty jaw dropping information.

Here's four reasons savvy business owners (like you) should be using Pinterest.

1.    Pinterest users are looking to buy

More so than any other social media platforms, Pinterest users are looking to make purchases. In fact, 87% of Pinterest users have purchased items found through Pinterest. Not only that but Shopify users found that traffic from Pinterest spent double that as traffic from Facebook. In summary, Pinterest users are looking to shop AND have the money.

2.    Followers numbers are not important

Unlike other platforms, you don’t need a large number of followers to get results. All you need to do is post consistently! Not only that, it only takes a few weeks to start gaining serious traffic from Pinterest. 

3.    It helps your website Google ranking

When you’re consistently using Pinterest you’ll start seeing seriously big increases in your website traffic. Which in turn helps to boost your website Google ranking. For many users Pinterest becomes their number one source of traffic after only a few months.

4.    Pinterest pins have a long life cycle

On Instagram or Facebook, the lifecycle of your posts is pretty short.  Posts from two days ago hardly appear in timelines let alone two weeks ago!  Posts in Pinterest are different. Pins can be trending for years. They can also disappear only to resurface a month or two later. A Pinterest pin is an evergreen source of traffic to your website and sales.

Who do we recommend Pinterest for?

You might have discounted Pinterest in the past because it seemed American centric. The demographic has changed in recent times with over 80% of users based outside of America. Of course if you offer an online product location of users doesn't really impact you. For product based businesses that offer international shipping Pinterest opens a world of opportunities.

Items that work well on Pinterest:

  • Online courses
  • Printables/ downloads 
  • eBooks
  • Wedding related items
  • Makeup 
  • Homewares
  • Kids clothes and toys.

Pinterest currently has over 300, 000 million users world wide.  Which might not seem like a huge number compared to Facebook or Instagram. However, unlike every other social media platform Pinterest users go there to shop.

So, if you’re ready to start getting more website visits that actually result in sales, get in touch and ask about our Pinterest management.  

You might be interested in our blog post What is an Instagram pod and should I be in one?