Instagram shopping – talk about a total game changer.
I am one excited social media manager. Since the announcement and roll out my brain has been bubbling away thinking about what this means for product based businesses. So here are some things that I think small business owners should be thinking about to make the most of this new feature.
Instagram is still a social media platform
The first thing to remember is that Instagram is still a social media platform - it’s just easier to shop. Businesses that use the shopping feature can expect to see a big increase in sales, but one of the biggest risks that businesses face is accidentally turning their feeds into product catalogues.
Your followers are not on Instagram to be sold to. Rather, they are there to be build connections and if they also happen to shop – fabulous.
Increased need to create value packed content
Small businesses that are going to do the best from the update are those that shift their focus to creating value packed social media posts. “People don’t buy the products you create, they buy the stories you tell".
Now that people can click your image to discover product details and price, your content needs to be engaging and value rich. Great content means more engagement. More engagement means more people seeing your posts and your products. Revisit your social media strategy to make sure you're providing great content that your followers are connecting with
Don’t have a social media strategy? Get our free guide to creating your own.
Gorgeous imagery just got more important
With Instagram shopping available to all product based businesses in Australia, there is a good chance that you’ll suddenly find yourself competing in a bigger pool. Give yourself an edge with really enticing clickable content. One way to stand out from the crowd is with gorgeous styled images that showcase your products.
If you aren’t in a position to invest in professional photography take some time to learn basic image editing using a free web app like Pixlr.
Instagram shopping means more web traffic
Instagram shopping is going to give businesses a huge boost to their web traffic so that’s going to be great for your SEO (thanks Karlie from Technobird for this great tip). On the other hand, that means that your website needs to be easy to use and optimised for the best user experience. So it's the perfect time to review your website and make sure its functioning at its best. After all, there is no point investing time and money to drive visitors to your website if your website is slow to load or hard to navigate.
We’re sure this blog has given you heaps of things to think about, and maybe you’ve even added some all important things onto your to do list. I’d love to hear what you’re going to do in your business to make the most of this exciting new Instagram feature.