It’s no secret that business pages on Facebook have a limited organic reach on Facebook. Organic reach is usually limited to 2%. That means that if you have 1,000 fans on Facebook, you’ll be lucky if even 40 see your posts.
This is due to the Facebook Algorithm. Facebook has never released all the details about their Algorithm. However, there are some proven ways to help increase your organic reach.
Include pictures with all Facebook posts
The most simple way to increase engagement on Facebook is to make sure you include an image with your post. You know what they say, a picture is worth a thousand words! Nowhere is this more true than on Facebook!
Don’t ask for shares or likes on Facebook
A few years ago you’d see a lot of Facebook posts saying‘Like this post if you agree' or similar. Nowadays Facebook will limit the reach of posts that are outright asking for likes.
That doesn’t mean you can't encourage people to like or comment on your post. Try asking a question or hosting a Q&A thread.
Facebook loves videos
Videos are so important in social media right now with all platforms prioritising them.
Any type of video you post on Facebook will be given a greater organic reach than an image. Perhaps you are uncomfortable or unconfident with videos Or you don't feel you have the time or skills to make one? Not to worry, there are great apps around like iMovie or flipagram, that will transform still images into a slide show.
Avoid third party scheduling on Facebook
Using a third party scheduling app such as hootsuite or buffer when you post onto Facebook will limit your organic reach. Why? Because Facebook wants you to post directly to their site. Facebook give business the option to schedule future posts now so there is really no need to use another scheduler.
Posting videos from Youtube or Vimeo will also not get the same reach as those shared directly from to Facebook. Facebook prioritised original content so if a video is uploaded directly it will be promoted more than a video shared from another site.
Don't use hashtags on Facebook
If you’re a Instagram fan you probably love using Hashtags. However, studies have shown that Hashtags in Facebook posts will reduce the reach of posts. If you must use hashtags on Facebook we recommend keeping it to three or under.
We’d love to know if you’ve tried any of these suggestions or if you have some other tips not covered here. Feel free to leave us a comment below.
You might be interested in our blog 7 types of social media posts your business should be doing