Increase your organic reach on Facebook without paying a cent.

It’s no secret that business pages on Facebook have a  limited organic reach on Facebook.  Organic reach is usually limited to 2%.  That means that if you have 1,000 fans on Facebook, you’ll be lucky if even 40 see your posts. 

This is due to the Facebook Algorithm.  Facebook has never released all the details about their Algorithm. However, there are some proven ways to help increase your organic reach.

Include pictures with all Facebook posts

The most simple way to increase engagement on Facebook is to make sure you include an image with your post. You know what they say, a picture is worth a thousand words!  Nowhere is this more true than on Facebook!

Don’t ask for shares or likes on Facebook

A few years ago you’d see a lot of Facebook posts saying‘Like this post if you agree' or similar. Nowadays Facebook will limit the reach of posts that are outright asking for likes. 

That doesn’t mean you can't encourage people to like or comment on your post.  Try asking a question or hosting a Q&A thread. 

Facebook loves videos

Videos are so important in social media right now with all platforms prioritising them. 

Any type of video you post on Facebook will be given a greater organic reach than an image. Perhaps you are uncomfortable or unconfident with videos Or you don't feel you have the time or skills to make one? Not to worry,  there are great apps around like iMovie or flipagram, that will transform still images into a slide show.

Avoid third party scheduling on Facebook

Using a third party scheduling app such as hootsuite or buffer when you post onto Facebook will limit your organic reach. Why? Because Facebook wants you to post directly to their site.  Facebook give business the option to schedule future posts now so there is really no need to use another scheduler. 

Posting videos from Youtube or Vimeo will also not get the same reach as those shared directly from to Facebook. Facebook prioritised original content so if a video is uploaded directly it will be promoted more than a video shared from another site.

Don't use hashtags on Facebook

If you’re a Instagram fan you probably love using Hashtags. However, studies have shown that  Hashtags in Facebook posts will reduce the reach of posts. If you must use hashtags on Facebook we recommend keeping it to three or under.

We’d love to know if you’ve tried any of these suggestions or if you have some other tips not covered here.  Feel free to leave us a comment below.

You might be interested in our blog 7 types of social media posts your business should be doing

Fall back in love with Instagram

We’re hearing around the place that people are feeling frustrated with Instagram. That people have plateaued or are feeling that they are not getting the same reach as even a few weeks ago. Has Instagram changed the algorithm again? Maybe. But at the end of the day, does it matter? 

Instagram is still a fantastic platform to connect with customers and grow your brand online. However, if you’re not feeling the love right now, here are some tips to shake it up!  

What are you posting on Instagram?

Have a look at your feed. Is it all looking a bit… the same?  
Mix it up. Post some behind the scenes shots. Got any work in progress?  Post that. Has something or someone inspired you lately? Share it with your followers. What are you dreaming about? Tell everyone! Change the conversation to see great results.

When are you posting on Instagram?

If you have an Instagram business account they tell you the best times to post. I find however that when you post at the exact same time your posts attract less and less engagement. Even adding an extra 30 minutes can result in a HUGE increase in likes and comments. If you usually post in the morning, try the evening. Think about when your customers might have some down time. Is it in bed before they head to work, after they drop the kids at school, on their lunch break, on public transport after work. Post at a different time of day and see what happens, and don't worry if Instagram says its not the 'best time'. 

How are you using Hashtags? 

When was the last time you reviewed your hashtags, and the number you use?  For a few days last week I used 5 hashtags LESS and saw my engagement go up. Varying the hashtags and amount used can give you big results. Maybe it’s that different people see it, or maybe Instagram just prefers accounts with less repetition. Variety is the spice of life after all.  

Are you connecting online?

The final tip - think about how you connect online. I’m a huge advocate for sharing the love by liking inspiring and cool images. Are you commenting too?  I’m not talking about those autobot comments like ‘too funny!'  or ‘this is beautiful’. Aim to leave a few meaningful comments on posts you connect with every day.  Remember social media is a two-way street.  

I'd love to hear if you use any of these tips and how they work for you. Have you discovered any tips that you find increase engagement?